A trade counter that works as a showroom.

The brief

Turn CMW's plain Farnborough trade counter and reception into a space that shows customers what the business sells before they reach the counter.

What we did

We designed, printed and fitted graphics across the whole space: a wrap for the counter front carrying the client's partner brands, a "What we do" wall listing every product range, a blue band that ties the walls together, and a corridor where one image of a digger laying cable runs across the wall and two doors without breaking. Every panel was printed in our Leicester workshop and lined up on site so the image reads as one.

The result

A trade counter that sells while customers wait: product ranges and partner brands on show the moment they walk in.