Retail · London

Hype's Carnaby Street pop-up, printed and installed in 24 hours.

Hype pop-up store, London, with printed window graphics

Client: Hype
Location: Carnaby Street and near Brick Lane, London
We did: Teaser and launch window graphics, in-store graphics, printing, installation, two pop-ups

The brief

Hype needed its Carnaby Street pop-up store dressed inside and out, with the graphics turned round within 24 hours of the artwork arriving.

What we did

Hype supplied the artwork, and we printed and installed it. The job ran in two stages. First we fitted teaser vinyls on the windows to build interest before the opening. A week later we went back, stripped them off and fitted the yellow launch graphics for opening day. Inside, we added smaller pieces to keep shoppers engaged, including graphics for a grabber game machine and a logo. Window glass was cleaned and prepared before each fit so the graphics went on clean and bubble-free.

The result

Launch day was extremely busy, and the windows drew lots of positive feedback. Hype were very happy with the job, and came back to us for their next pop-up: the Star Wars collection launch near Brick Lane, below.

From bare shutters to launch day

Empty shopfront with shutters down before the Hype pop-up — Before
An empty unit, shutters down and the paint still wet.

Hype pop-up store teaser graphics covering the shop windows — Teaser
Window graphics announcing the pop-up, so the shop sold itself before it opened.

Hype collection launch window graphics on opening day — Launch
Launch window graphics in place for opening day.

The Hype pop-up store building on a London street — The pop-up in its street

Close-up of the Hype teaser window graphic — Teaser graphic, close up

Shoppers outside the Hype pop-up on launch day — Launch day

Hype's Star Wars collection launch

A second Hype pop-up, this time near Brick Lane in east London, for the launch of their Star Wars collection. Hype supplied the artwork. We printed the full-height window graphics and fitted them in one visit, again within 24 hours of the artwork arriving. Hype loved it.