- Client
- Malabar Gold & Diamonds
- Location
- Belgrave Road, Leicester
- We did
- Printing, window graphics across two floors, door graphics, installation
- Artwork
- Supplied by the client
- Turnaround
- Three days, order to finished frontage
The brief
Malabar Gold & Diamonds was opening a new store on Belgrave Road, in a building that still carried the old shop's name. The empty windows had to tell everyone passing that Malabar was on its way, and that they were hiring. It was an urgent order: printed and fitted in days, not weeks.
What we did
Malabar supplied the artwork. We printed it in our Leicester workshop and fitted it across six windows: three on the ground floor, around 3m by 2m each, and three on the first floor, around 3m by 1.5m. The ground floor includes the doors, with a We Are Hiring panel at eye level. Upstairs, the Malabar pattern sits alongside full-width campaign photography, so the building reads clearly from the other side of the road.
The result
Three days from order to a finished frontage. An empty unit on one of Leicester's busiest shopping streets now looked like a Malabar store.
From empty unit to opening soon
Before
Empty windows, and the old shop's name still over the door.
Fitting
Every panel fitted on site by our team, doors included.
After
Both floors finished, from the hiring panel to the first floor photography.
On site
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