Ascent Dental Care, branded from the car park to the surgery door.

The brief

Ascent Dental Care needed its practice branded inside and out. The windows needed privacy for patients, and people arriving needed to find the car park, reception and the right room without asking.

What we did

We created the concept, design and artwork around Ascent's orange square and a deep purple. Every relevant window and door was covered in frosted film, with the orange logo set into the glass so the building reads as Ascent from the street. Inside, each surgery door carries its room number in frosted lettering on the glass, and dark acrylic signs on stand-off fixings point patients to the rooms and the WC. Outside, a Reception sign on the wall and a Car Park sign at the entrance guide people in, and a new double-sided illuminated post sign, replacing the practice's old sign, stands in a V around the tree at the front, so the practice is easy to spot from the road. Everything was printed and cut in our Leicester workshop and fitted by our team.

Since then

When the practice fitted a new surgery door, we came back to add its room graphic, timed around the practice's lunch breaks so patients weren't disturbed. We also refinished the outdoor signs in the practice's purple.